Why is Personal Branding important!

Personal branding is a strategic investment in yourself

Personal branding has never really appealed to me, and the older version of me would have never even uploaded my photo to the Medium account. There was never a picture of me or an author bio added to my previously published books.

Although developing a personal brand reflects how I would like my audience to perceive me, I still feel pressured by how they would normally see me. Personal branding gives us the power to write our own narrative, rather than making us vulnerable to others judgement.

— — — — — “You are your own brand” — — — — —

Personal branding empowers you to shape how others perceive you, opens doors to opportunities, and ultimately contributes to your overall success. In today's competitive world, self-branding helps you stand out from the crowd. It allows you to highlight your unique qualities, skills, and experiences, setting you apart from others. Showcasing or modelling your skills is a powerful way to build and strengthen your personal brand.

When you share your skills through various channels, such as social media, personal websites, or professional networks, you increase your visibility. This exposure helps you reach a broader audience and attract relevant opportunities.